Horseshoe Casino Cookie Policy

At Horseshoe, we are committed to being transparent about how we use cookies and similar tracking technologies on our website. This Cookie Policy explains what cookies are, how we use them, why we use them, and the choices you have regarding their use. By continuing to use the Horseshoe Online Casino platform, you consent to our use of cookies as described in this document. If you have questions about our data practices, we encourage you to read this policy carefully.

What Are Cookies?

Cookies are small text files that are placed on your device — your computer, smartphone, or tablet — when you visit a website. At Horseshoe Casino, we use cookies and similar technologies such as web beacons, pixels, and local storage objects to recognise you when you return to our platform and to improve your overall experience. Cookies do not contain personal information by themselves, but they can be linked to the information we hold about you as a registered user.

Cookies can be "session cookies," which are deleted when you close your browser, or "persistent cookies," which remain on your device for a set period or until you delete them. Our Horseshoe Online Casino uses both types depending on the purpose they serve.

Why We Use Cookies

We use cookies for a variety of important reasons. Without certain cookies, the Horseshoe Casino website cannot function correctly, and your experience would be significantly impaired. Below is a breakdown of the core purposes for which we deploy cookies:

  • To ensure the secure operation of the Horseshoe casino online login process and authenticated sessions
  • To remember your preferences, language settings, and previous interactions with our platform
  • To analyse traffic patterns and understand how players navigate the Horseshoe casino online slots section and other areas
  • To deliver relevant promotional content, including the Horseshoe casino promo code and bonus offers
  • To support geolocation verification through our GeoComply integration, ensuring compliance with applicable gaming laws
  • To measure the performance of our pages and optimise loading times
  • To facilitate fraud prevention and responsible gambling tools

Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the Horseshoe Online Casino to function properly. They enable core features such as account authentication, session management, and security protocols. Without these cookies, services like the horseshoe casino app login and geolocation compliance checks cannot operate. We do not require your consent to place strictly necessary cookies, as they are integral to delivering a functional and secure platform.

Performance and Analytics Cookies

We use performance cookies to collect aggregated, anonymised information about how visitors use our site. At Horseshoe Casino, we rely on these insights to identify which pages are most visited, where users experience difficulties, and how we can improve site performance. These cookies help us understand, for example, how players engage with the horseshoe casino online bonus section or navigate to our promotions pages. The data collected does not identify any individual personally.

Functional Cookies

Functional cookies allow our Horseshoe casino to remember choices you have made and provide enhanced, more personalised features. For instance, we may use these cookies to remember your state or province — whether you are accessing from Michigan, New Jersey, Pennsylvania, West Virginia, Ontario, or Alberta — so that we can serve the correct jurisdiction-specific content. Our Horseshoe casino Ontario users, for example, benefit from localised cookie functionality that tailors their experience to AGCO-compliant standards.

Targeting and Marketing Cookies

We and our trusted third-party partners may place targeting cookies on your device to present you with relevant content and offers. At Horseshoe, we may use these cookies to show you information about the horseshoe casino sign up bonus, the horseshoe casino new player bonus, or upcoming horseshoe casino promotions based on your browsing behaviour. These cookies track your visits to our site and other websites to build a profile of your interests. You may opt out of these cookies without affecting your ability to use the core features of our platform.

Third-Party Cookies

Our Horseshoe Casino website may contain content or functionality provided by third parties, including analytics providers, payment processors, and advertising networks. These third parties may set their own cookies on your device, subject to their own privacy and cookie policies. We do not control third-party cookies and recommend that you review the policies of these partners independently. Our use of third-party services is governed by our agreements with those providers and applicable law.

Cookies and Responsible Gambling

At Horseshoe, we take responsible gaming seriously. Some cookies on our platform are used specifically to support responsible gambling features, such as remembering deposit limits, self-exclusion preferences, and cool-off period settings you have activated. These cookies are classified as strictly necessary and cannot be disabled while you are accessing the real-money gaming environment. If you need assistance, you can contact our support team via the horseshoe casino phone number at (855) 605-6945.

Managing and Controlling Cookies

You have the right to manage your cookie preferences at any time. Our Horseshoe Casino platform provides a cookie consent tool that allows you to accept or decline non-essential cookies when you first visit our site. In addition to our on-site controls, you can manage cookies through your browser settings:

  • Most browsers allow you to view, block, or delete cookies through their settings menus
  • You can set your browser to notify you when a cookie is being placed
  • You may use browser extensions designed to manage or block tracking technologies
  • Industry opt-out tools such as the Digital Advertising Alliance (DAA) opt-out page may also help you control targeted advertising cookies

Please note that disabling certain cookies may affect the functionality of the Horseshoe Online Casino. For example, blocking strictly necessary cookies may prevent you from completing the horseshoe casino online login or accessing secure account features. We recommend consulting your browser's help documentation for step-by-step instructions specific to your device and browser.

Geolocation and Compliance Technologies

As a regulated operator, our Horseshoe casino online platform is required by law to verify that players are physically located within a licensed jurisdiction at the time of play. We use GeoComply and related technologies — which may involve cookies and device identifiers — to fulfil this legal obligation. These tools confirm that you are located in an eligible US state (Michigan, New Jersey, Pennsylvania, or West Virginia) or Canadian province (Ontario or Alberta) before granting access to real-money gaming. This geolocation verification is non-optional and is required under the rules of the Michigan Gaming Control Board, the New Jersey Division of Gaming Enforcement, the Pennsylvania Gaming Control Board, the West Virginia Lottery Commission, and the AGCO/iGaming Ontario.

Data Retention

At Horseshoe, we retain cookie data only for as long as necessary to fulfil the purposes described in this policy. Session cookies are deleted when you close your browser. Persistent cookies are retained for defined periods depending on their function, typically ranging from 30 days to 24 months. You may delete persistent cookies at any time through your browser settings. After your account becomes dormant — which occurs after three years of inactivity — any remaining stored data is handled in accordance with our Privacy Policy.

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. When we make material changes, we will notify you via a banner on the Horseshoe Casino website or through your registered account. Your continued use of our platform after any update constitutes your acceptance of the revised policy. We encourage you to review this page periodically to stay informed about how we use cookies.

Contact Us

If you have any questions or concerns about our use of cookies or this policy, we are here to help. You can reach our Horseshoe casino support team via:

  • Phone (US): (855) 605-6945 — available 5am–3am daily
  • Phone (Ontario): (855) 700-0123
  • Live Chat: Available on the Horseshoe Casino website during support hours
  • Web Form: Via the Caesars interactive web contact form

We are operated by American Wagering, Inc. d/b/a William Hill & Caesars Sportsbook, part of the Caesars Entertainment group, located at 6325 S. Rainbow Blvd #100, Las Vegas, NV. Trademarks are held by William Hill U.S. HoldCo, Inc. This Cookie Policy forms part of our broader privacy framework and should be read alongside our Privacy Policy and Terms and Conditions.