Horseshoe Casino Privacy Policy

At Horseshoe Casino, we are committed to protecting your personal information and ensuring your privacy is respected at every step of your experience with us. This Privacy Policy explains how we collect, use, store, and safeguard the data you provide when you access and use our services at Horseshoe Online Casino. By registering an account or using our platform, you acknowledge and agree to the practices described in this document. We encourage you to read it carefully.

Who We Are

We operate as American Wagering, Inc. d/b/a William Hill & Caesars Sportsbook, part of the Caesars Entertainment group, located at 6325 S. Rainbow Blvd #100, Las Vegas, NV. Trademarks are held by William Hill U.S. HoldCo, Inc. ("Caesars"). Our Horseshoe Casino platform serves players in regulated jurisdictions including Michigan, New Jersey, Pennsylvania, West Virginia, and Canadian provinces Ontario and Alberta. We are fully licensed by the Michigan Gaming Control Board, New Jersey Division of Gaming Enforcement, Pennsylvania Gaming Control Board, West Virginia Lottery Commission, and AGCO/iGaming Ontario.

Information We Collect

When you create an account at Horseshoe Online Casino, interact with our platform, or contact our support team, we may collect the following categories of personal data:

Personal Identification Data

• Full legal name, date of birth, and government-issued ID details
• Social Security Number (SSN) for US players, required for KYC verification
• Residential address and proof of address (e.g., utility bill)
• Photo identification documents processed via IDVerse/Incode verification systems
• Email address, phone number, and account login credentials

Financial and Transactional Data

• Payment method details including debit card numbers, bank account information, and digital wallet identifiers
• Deposit and withdrawal history, including amounts, methods, and timestamps
• Transaction records related to your use of PayPal, Venmo, Interac, eCheck, or other accepted payment solutions

Technical and Behavioral Data

• IP address, device identifiers, browser type, and operating system
• Geolocation data verified through GeoComply to confirm you are physically located in an eligible jurisdiction
• Gaming activity, session data, wagering history, and interaction logs
• App usage data collected via the Horseshoe Casino app on iOS and Android

How We Use Your Information

Here at Horseshoe Casino, we process your personal data for specific, lawful purposes. We do not sell your information to third parties for marketing purposes. Our primary uses include:

• Verifying your identity and age (21+) to comply with state and provincial gaming regulations
• Processing deposits and withdrawals through your chosen payment methods
• Detecting and preventing fraud, money laundering, and other prohibited activities
• Administering your Caesars Rewards® loyalty account and associated tier credits
• Communicating with you about our Horseshoe Casino promotions, bonus codes, and account updates
• Providing customer support via phone at (855) 605-6945, live chat, or the Caesars web form
• Complying with applicable laws, including reporting obligations to regulatory authorities
• Enforcing our terms of service and responsible gaming obligations

Legal Basis for Processing

We process your personal information on the following legal grounds: performance of a contract (your player account agreement with us), compliance with legal obligations imposed by gaming regulators, your explicit consent where required, and our legitimate interests in operating a secure, compliant gaming environment. Our Horseshoe Online Casino operates under strict regulatory oversight, and data processing is an integral part of meeting those obligations.

Geolocation and Identity Verification

Real-money gameplay at Horseshoe Casino is strictly geofenced to licensed states and provinces. We use GeoComply technology to verify your physical presence within an eligible jurisdiction each time you attempt to play. KYC verification requires your SSN, a government-issued photo ID, and proof of address. Without completing verification, your ability to deposit, play, or withdraw may be restricted. This process protects both you and the integrity of our platform.

Cookies and Tracking Technologies

Our Horseshoe Casino platform uses cookies, pixels, and similar tracking technologies to enhance your browsing experience, analyze usage patterns, and deliver relevant content. These may include:

• Essential cookies: Required for core platform functionality, including login sessions and account security
• Analytical cookies: Used to understand how players interact with our website and app
• Marketing cookies: Used to personalize Horseshoe Casino bonus offers and promotions you see

You may manage cookie preferences through your browser settings, though disabling certain cookies may affect platform functionality.

Data Sharing and Third Parties

We at Horseshoe Casino may share your personal data with carefully selected third parties only when necessary and appropriate. These include:

• Payment processors facilitating transactions via Visa, Mastercard, PayPal, Venmo, Interac, and other methods
• Identity verification providers (IDVerse, Incode) for KYC compliance
• Geolocation service providers (GeoComply) to confirm jurisdictional eligibility
• Gaming regulators and law enforcement when required by law
• Other Caesars Entertainment group entities where permitted and relevant to your account
• Responsible gaming organizations and self-exclusion registries, including 1-800-GAMBLER networks

Data Retention

We retain your personal information for as long as your account remains active and for any additional period required by law. Please note that accounts inactive for three or more years may be classified as dormant under applicable state regulations. Following account closure, we retain records as required by our licensing obligations, typically for a minimum of five years. You may request deletion of your data subject to our legal retention requirements.

Your Rights and Choices

Depending on your jurisdiction, you may have the right to access, correct, or request deletion of your personal data. At Horseshoe Online Casino, we take these rights seriously. You may contact us to:

• Request a copy of the personal data we hold about you
• Correct inaccurate or outdated information in your account
• Opt out of direct marketing communications
• Request data portability where technically feasible
• Lodge a complaint with the relevant gaming or data protection authority

Responsible Gaming and Data Use

Our Horseshoe Casino platform uses your gaming data to support responsible gambling measures. We monitor activity to identify signs of problem gambling and may use this information to apply deposit limits, cooling-off periods, or initiate self-exclusion where appropriate. We participate in state and provincial self-exclusion programs and share relevant data with those registries as required by our licensing conditions.

Security Measures

We implement robust technical and organizational safeguards to protect your data from unauthorized access, loss, or disclosure. Our security practices include SSL encryption, access controls, regular audits, and staff training on data protection. While we take every reasonable precaution, no digital platform can guarantee absolute security. We encourage you to use a strong IG1ke15fHLbM@pm{ and never share your Horseshoe Casino login credentials with anyone.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable law. When we make material changes, we will notify you through the platform or via email. Continued use of our services following any update constitutes your acceptance of the revised policy. We recommend checking this page regularly to stay informed.

Contact Us

If you have any questions about this Privacy Policy or how we handle your data at Horseshoe Online Casino, please contact our support team by phone at (855) 605-6945 (available 5am–3am daily), through the Caesars web form, or via live chat on our platform. Ontario players may reach us at (855) 700-0123. We are here to help and committed to addressing your concerns promptly.